How can netball and other female sports get more media attention?
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A few days ago Netball Australia’s CEO, Kate Palmer, argued that female athletes need to stop blaming the media for lack of coverage of female sports and look to their sport’s governing body to redress the problem. Her comments follow an article by Melissa Barbieri, captain of the Australian Women’s soccer team (aka the Matildas), complaining about hypocrisy in the media. I agree that each sport is responsible for building its own brand and making itself newsworthy. But what happens when you do that, as I believe netball has done, and your sport is still ignored by the media? As I’ve argued before netball seems invisible to mainstream media. Continue reading 'How can netball and other female sports get more media attention?'»
